1. SCOPE

This policy applies to personal information collected on the website (“Brutal Force”) owned or operated by Health Nutrition Limited and its affiliates. Its purpose is to explain how we use the personal information collected through our website. Please review it carefully before proceeding. Health Nutrition Limited is the data controller for this website.

2. PERSONAL INFORMATION WE COLLECT

You are not required to provide personal information to use most of our website. However, if you wish to register or make a purchase, we will collect the following personal information:

  • Name
  • Address
  • Phone number
  • Email address

We will also keep a record of financial transactions but do not directly collect or store debit or credit card information. You may also voluntarily provide additional information while using our website.

Additionally, we may automatically collect information such as the website you came from, pages you visit, IP addresses, browser type, and access times. This information is aggregated and not used to identify you personally.

3. HOW WE USE AND SHARE YOUR PERSONAL INFORMATION

We use your personal information to:

  • Provide products and services you order
  • Verify your identity and payment details
  • Administer our website and offer customer support
  • Comply with legal and regulatory requirements
  • Monitor and analyze account usage to prevent fraud and security incidents
  • Gather statistical data for analysis
  • Communicate with you
  • Investigate complaints about the website
  • Inform you about products and services of interest (where permitted; see Paragraph 6)
  • Personalize your website experience

We may use third-party service providers for tasks such as website hosting, payment processing, and marketing. These providers may receive your information but are required to adhere to strict data protection standards and can only process your data according to our instructions.

4. DATA RETENTION

We retain your personal data only as long as necessary to fulfill the purposes for which it was collected, including legal, accounting, and reporting requirements. We consider various factors such as data sensitivity and legal obligations when determining retention periods. By law, we must keep basic customer information (including contact, identity, financial, and transaction data) for six years after a customer ceases to be one, for tax purposes.

5. TRANSFER OF PERSONAL INFORMATION OUTSIDE THE US AND EEA

Some third parties we work with are based outside the US and EEA. When transferring your personal data outside the EEA, we ensure it is protected and comply with the General Data Protection Regulation.

6. MARKETING COMMUNICATIONS

With your consent during registration, we may contact you via email, SMS, phone, or post about our products and services. If you wish to opt out or change your contact preferences, please use the unsubscribe link in our emails or email us at [email protected]. We will retain your data until you request otherwise.

7. COOKIES AND TRACKING TECHNOLOGIES

7.1 Cookies

We use cookies to store information about your online preferences. Cookies are small data files sent from a server to your browser. Our website uses:

  • Strictly Necessary Cookies: Essential for site functionality, such as remembering login details and shopping basket items.
  • Performance Cookies: Collect anonymous data on website usage to improve site performance (e.g., Google Analytics).
  • Functionality Cookies: Remember your preferences, such as language and product selections.
  • Social Media Cookies: Allow sharing on social media platforms. Refer to their privacy policies for more information.

You can delete cookies through your browser’s help section. Note that disabling cookies may affect site functionality. For more on cookies, visit All About Cookies or Your Online Choices.

7.2 Web Beacons

Our pages may include web beacons (or clear gifs) to count page views and track campaign effectiveness. Web beacons collect limited information, such as cookie numbers and page view times, without identifying individuals.

8. LINKS

Our site may link to other websites we do not control. We are not responsible for their privacy practices. We encourage you to review their privacy policies to understand how they handle your personal information.

9. SECURITY

We use technical and organizational measures to protect your personal data from loss, unauthorized access, or disclosure. Access to your data is limited to employees and third parties who need it for business purposes and are bound by confidentiality.

10. SALE OF THE BUSINESS

If our business is sold or integrated with another entity, your details will be shared with advisers and the new owners of the business.

11. ACCESS TO YOUR PERSONAL INFORMATION

You have the right to access the personal information we hold about you. To request this information, contact us at [email protected]. Verification of identity may be required. In certain cases, we may withhold access under current data protection laws. You can also update or correct your personal information by contacting us.

12. CHANGES TO OUR PRIVACY & COOKIES POLICY

Any changes to our Privacy & Cookies Policy will be posted on this page. Regularly reviewing this page ensures you are aware of how we collect, use, and share your personal information.